kwiff Sports Betting Review (2024)

Following its establishment in 2015, kwiff has made huge strides in the new UK betting𝔉 scene. Boasting intriguing idiosyncrasies, the bookie has emerged as a popular option for punters, with the possibility of your odds being “Kwiffed” a distinct selling point. Overall, the site has become a notable player in an industry dominated by veterans, but how does the newbie compare to its competitors in our in-depth kwiff review? Let’s dive in!

Inputting Details

The registration process at kwiff is quite simple, 🅠even though the site has increased its security measures and asks for more information than before. However, compared to other providers, this is standard, with any further details required to help the bookie comply with industry regulations.

The first step of the process is to enter your details by first entering your phone number. A message with a four-digit security code will be sent to your phone for confirmation – enter the code to continue. Then enter your email address and password.

♑ In the next section you'll be asked to provide some more personal information. This includes your first and last name, date of birth, and address. These are standard details that are used to verify your account. kwiff does its best to verify the details automatically, but may ask for proof if this isn't possible.

🧸 The final part of the registration process is to make your first deposit, with the minimum amount allowed £10. Once this is done, you can start betting.

🤡 As we noted above, punters are required to deposit funds into their account to conclude their registration. Fortunately, however, this is a quick and easy process.

🤪 To deposit, all you need to do is access the account icon at the top of the homepage. There, you’ll need to follow the ‘My Wallet’ tab which will bring up the above screen.

A click of the bold purple rectangle titled ‘Add new payment method’ kickstarts the process that merely involves filling out the financial formalities – card number, name on card, expiry date and security code. Punters can deposit between £10 and £10,000, but are limited to using only debit card🤪 (Visa/Mastercard), PayPal, or Payz (formerly ecoPayz).

Cryptocurrencies🍬 and a handful of popular e-wallets such as NETELLER and Skrill are not available with this bookie.

Meanwhile, withdrawals꧋ are usually processed within three to five working days following your request.

Important: You will have to be verifiedღ before making your maiden withdrawal. To verify yourself, you’ll need to email kwiff’s support team a copy of an official document that confirms your identity – such as your driver's licence or passport. The bookie will then endeavour to have you verified within 72 hours.

𒐪 Kwiff’s welcome offer consists of £30 in free bets.

To qualify for kwiff’s welcome offerꦓ, you need to place a qualifying bet of £10+ on any market at odds of 2.0 or greater. Rewards will be credited within 48 hours of the conclusion of your qualifying bet, with each new customer entitled to this offer once.

ඣ What's important to note about kwiff’s welcome offer is that not only do you get to keep your stake, but there are also no wagering requirements attached.

Key Terms and Conditions

As with any welcome bonus, it's absolutely vital that you check the terms and conditions – you don't want to place a bet only to find you've lost your chance at the offer. We recommend that you check them before you make your deposit. Below are the main T&Cs you should be aware of.

The promotion that sets kwiff apart from its competitors is the concept of being ‘Kwiffed’. This promotion grants supercharged odds at random💦 to punters, adding a sense of excitement to every bet you place with the bookie. As such, there's always a chance that your bet will be exponentially boosted!

🌳 Your cash out total can also be subject to sporadic supercharging.

kwiff also boasts a whole host of sport-specific promotions. For example, their football promos at the time of writing this kwiff review include the kwiff Sports Club and ACCA Shield. The former involves punters being rewarded via a surprise bet when betting multiples with at least three selections or more. The ACCA Shield, meanwhile, gives punters a chance to recoup their stake if one out of (at least) four selections in an accumulator loses.

Horse racing🍃 promotions include Money Back if your horse finishes second to the favourite, as well as First Past the Post.

Meanwhile, kwiff’s US ACCA Shield gifts punters their stake back (up to £20) if one of their selections in a US sports acca lets them down – the reward is, of course, credited as a surprise bet. Then there is the NBA Supercharged offer,☂ which gives bettors a guaranteed supercharged bet when placing an acca of at least three selections with minimum 4/1 odds.

VIP/Loyalty Programme

kwiff’s loyalty schemeꦡ is pretty tame. Their Loyalty Club rewards customers for placing a £10 bet every day in the week (Monday-Friday) via £5 in cash – gifted to punters by midday on Saturday.

Overall, we would have liked to see more from this; however, since many UK online bookies🎶 do not even offer a rewards programme, we are still glad to see one at kwiff.

kwiff’s sportsbook isn’t overly broad. Just 16 sports൩ are covered by the bookie, although there are a wide variety of events offered within each. Nevertheless, if you’re someone who enjoys betting on more niche sports, kwiff certainly isn’t the place for you.

𝕴 The above image shows kwiff’s pre-match offering for a Premier League clash between Tottenham Hotspur and Manchester City. As you can see, there are plenty of little features to aid punters in the betting process. Extensive statistics are provided, including win probability %, scoring conversion % and the average number of goals each team scores per time interval. Favoured line-ups and formations are also displayed, with the bookie offering an abundance of markets, too.

🐈 Nevertheless, kwiff’s brilliance in this regard would almost be undermined if their odds weren’t competitive.

So, to measure the quality of kwiff’s margins, we used the odds overround calculation𒅌. This is a percentage figure which is obtained when all the probabilities of an outcome of a bet are added together. Logically, this figure should come to 100%; however, this does not take into consideration the profit made by the bookie. For this reason, it is commonly accepted that an odds overround of less than 110% indicates good odds.

To carry out our little experiment, we picked three random football matches from the English Premier League, Italian Serie A, and UEFA Champions League. The results came to 116.48%, 116.12 % and 112.54%, indicating that kwiff’s margins are very high.൲ There are certainly more generous odds out there, although the potential of being Kwiffed will undoubtedly entice punters – even if such a phenomenon is pretty rare.

You can display odds as either fractions or decimals with kwiff, with the minimum stake set at 10p. The maximum stake is unknown.

Esports

Virtuals

Other Specials

Cash Out & Bet Builder

kwiff’s live offering is certainly sufficient. The in-play tab is located across the horizontal slider towards the top of the homepage. Once that’s been accessed, a vertical list of all in-play𝓡 events will entrench the centre of the page. However, there’s no real organisation or segregation of the live events, the latter of which are listed without separation across all sports.

🅠 Nevertheless, the live experience is very impressive. As an example, the above image depicts an in-play football event between Sydney FC and Melbourne Victory in the A-League, an event which is unlikely to garner much interest. However, kwiff provides detailed live statistics of the contest, including the average minutes of each team in attack, while head-to-head records and live win probability % are also supplied.

🦩 kwiff’s timeline feature, as shown above, gives punters a comprehensive summary of ongoing events, with lineups, formations and a range of in-play markets accessible as well.

The only downside is that there is no livestreamingඣ service. Otherwise, we found very little to fault kwiff’s live offering.

kwiff is licensed and regulated by the for its operations in the UK. There’s a strong emphasis placed on responsible gambling𒁏, manifested through the bookie’s dedicated ‘Responsible Gambling’ section. This accessible via the ‘Help’ tab down the left-hand side of the homepage.

🐟 The page provides external sources for punters who require further help and support regarding their gambling. kwiff also discusses the risks of underage gambling and lists several tips to ensure your choices as a bettor remains safe and sensible.

🍰 You'll also find a link to a self-assessment test on the Gamcare website, perfect for those who would like to review their current pattern of gambling behaviour.

♊ Moreover, there are also several account limits you can set to prevent your gambling from spiralling out of control. As the above image highlights, kwiff allows customers to set Loss Limits, Deposit Limits, Reality Checks, Product Blocks, Time-Outs, and Self-Exclusions.

If you’re keen to know what the bookie is doing with your private data, a comprehensive Privacy Notice🅠 is available to view on the website. Top-tier SSL encryption is also used to protect your information.

🅷 kwiff’s rigorous FAQ section is extensive, easy to navigate and extremely helpful – almost as good as the live chat feature. Nevertheless, if you need a query resolving, their support staff are on hand 24/7 to provide assistance.

𒐪 You can contact kwiff via email and live chat. Currently, though, there is no telephone or social media contact.

♏ To access the live chat feature, go to the ‘Help’ tab on the left side of the screen, select ‘Live Chat’ and the small live chat pop-up will automatically appear in the bottom right corner of the page. Thanks to the 24/7 support, even the most urgent problems can be solved at any time, giving you instant peace of mind.

✨ kwiff’s website design is cool, minimalistic and bereft of any gimmicky, cheap-looking advertisements. The font used throughout is bold, professional and aesthetic, with all the website’s features working together in collective harmony. A purple, black, and white colour scheme is ubiquitous.

ꦡ The simplicity ensues with the site’s structure. The left-hand side of the homepage is consumed by tabs for the bookie’s sportsbook, casino, promotions and help links. A slim horizontal slider runs across the top of the homepage, where kwiff’s offered sports are accessible alongside featured events and in-play markets. The promotion slider is prominent underneath.

ꦅ Importantly, the betting process is aided by the ever-presence of your bet slip on the right-hand side of the homepage. This is where punters can also find the box for ‘Trending Bets’.

𒁃 While we noted some concerns over the poor organisation of in-play and featured events, everything comes together wonderfully to facilitate a user-friendly experience. We couldn’t find fault in the site’s technical performance, either.

The biggest disadvantage of kwiff is the lack of a search bar𓄧 on the website. This is essential for searching for a particular game or event. kwiff's alternative is a drop-down menu for specific dates and competitions within each sports tab. While this is well-organised, it doesn't replace the possibilities offered by a search bar.

kwiff’s mobile app💃 is brilliant. Its crisp technical efficiency is distinct, while the design remains slick and professional. Fortunately, both Apple and Android users are able to access the app as it’s available to download for free via both the App Store and Google Play.

♔ The structure isn’t too dissimilar to the website. A horizontal slider runs across the top of the homepage, consumed by the bookie’s sportsbook, in-play and featured events. While there is little organisation regarding the vertical drop-down list for both featured and in-play markets, the structure of the app is still superb, aiding your betting experience.

There’s an obvious emphasis placed on the other products that kwiff provide, namely casino𓆉. Players can access a wide variety of casino games, including slots and table games, with weekly tournaments available to contest in.

ꦓ kwiff also boasts a Live Casino promotion, rewarding players with 200 free spins on Book of Dead for every £20 wagered. You can wager every day for five consecutive days.

There’s a uniqueness about kwiff that we like, and there’s no doubting that plenty of punters will be enticed by the potential of their bets being ‘Kwiffed’ at random. They execute the finer details with the utmost distinction, with their website and mobile app both superb – not to mention their impressive live offering and intriguing promotions. Sure, they could offer more esports options, boast a broader sportsbook and more payment options but, overall, kwiff excels in almost every compartment and we certainly recommend that you give the site a try!